Adding freedom to software is a great business tactic.  It gives back control to the customer, who now becomes not just another faceless entity to pilfer.  Now the customer becomes a client, a person with real goals, ambitions and needs.  And libre software/open source is a guarantee to serve those needs.  But it need not end with software…

The concept of freedom built-in can take things to new heights.  As with Flat World Knowledge.  They make open/free textbooks for colleges.  It is about creating better products, cheaper, available to more people and using less resources.  The brilliance of commoditization, and giving a free hand to your customer.  And ultimately empowering people and improving the lot of the human race.

It is this idea of freedom and empowerment, that keeps me totting the freedom flag and contributing to the libre software.